The Company

Mass Factory Urban Accessible Mobility, S.L. (Mass Factory), is a high-tech company, spin-off of the “Universitat Autònoma de Barcelona (UAB)” established in October 2012, following a final project of seven students led by PhD. Jordi Roig with the aim to create innovative products that add value to society. The first objective of the project, the mobile application "OnTheBus" (nowadays "App&Town Going with you"), became the first service of the company.

“OntheBus” was a free mobile app available for Android to plan urban trips by foot or bus with two differentiating features:

  1. Universal Design to be used by most of the people.

  2. Precise Guidance Algorithm even suitable for visually impaired people.

In 2012 “OnTheBus” was awarded as the best App in the Apps4Bcn contest and nominated at the international KATERVA Awards as Most Promising Innovation

Mission

Develop systems based on mobile apps, with geolocation and on the cloud processing intended for route planning, guidance and supervision of people with special needs when going around the city, improving their mobility, quality of life and social inclusion.

The Team

The project is led by a team with extensive experience in the ICT sector.

Jordi Roig / Chief Research Officer and Co-founder

PhD in Computer Science by the “Universitat Autònoma de Barcelona”. Director of the Computer University of Sabadell (UAB), since its creation in 1988 until 2000. He is currently Professor in the area of Computer Architecture and Technology of the Engineering University at UAB. Since 1993 he actively collaborates with ONCE and has an extensive experience in projects, both national and international, related to improving accessibility for people with disabilities.

Faustino Cuadrado / Chief Executive Officer

Computer Engineer by UAB and MBA by IESE. He has over 25 years of experience leading multidisciplinary teams and large companies in Technology, Media & Telecommunications in major multinationals such as Nokia, Red Eléctrica Telecomunicaciones, Jazztel, ADP ES Iberia and BuyVIP. Co-founder, General Manager for Spain and International COO of BuyVIP, e-commerce portal with over 7.5M users in Spain, Germany, Austria, Italy, the Netherlands, Portugal and Poland. BuyVIP was wholly acquired by Amazon in 2010.

Daniel González / Software Engineer and Co-founder

Computer Engineer by UAB. He is an expert in Geographic Information Systems and mobile application development. He has six years’ experience in companies as Geodata Systems and BeRepublic. He combined his knowledge in GIS and mobile application development in his final year project, developing the application for smartphones OnTheBus.

Daniel del Arco / Software Engineer and Co-founder

Computer Engineer by UAB. He is an expert in software development for mobile applications and PDAs. He has six years of experience in mobile software development working in companies as OgilvyOne, BeRepublic and Nyxeo. He put his knowledge in mobile application development in his final year project, developing the application for smartphones OnTheBus.

Jordi López / Software Engineer

Computer Engineer by UAB. He has developed a Public Transport Management System in his final year project.

Marc Vallribera / Quality Assurance and Co-founder

Computer Engineer and Technology Master in Micro and Nanoelectronics by UAB. Professor in Computer Systems at the UAB. Tomas Díez Award for the best final year project in 2008, he has participated in several international projects related to Accessible Technologies.

Patricia Elizalde / Sales Manager

Bachelor of International Relations from the Iberoamerican University of Mexico City. With more than ten years as International Sales Manager in the Textile, Machinery and Technology sectors. She has developed her career in companies like Omega, Barmag, Atrium and Nike developing the American and European markets.